![]() ![]() ![]() But at $37,499, the Ocean would be among the most affordable plug-in options on the market–especially in the SUV category. I’ve spent many paragraphs complaining about the high price of entry into the EV world. Avoiding the high upfront capital expenditure may have also helped the company keep their prices low. The existing expertise has helped Fisker get to market quicker, and as more and more legacy automakers join the EV space, expedience may pay dividends. Previous reports have even revealed that the Ocean will be built on a modified version of a Magna Steyr electric vehicle platform. Magna Steyr, the manufacturer of the Ocean, is an established company with an excellent track record in the industry, assembling cars for brands like BMW, Mercedes, Jaguar. Second, it reduces the risk and headaches that many other EV makers run into as they get manufacturing online. First, it allows them to get to market a bit quicker: building a factory can take years. Fisker’s eventual success or failure in the EV space may come down to how it balances and manages each.įrom the highest level, outsourcing production lets Fisker do a couple of things. Shirking the responsibility of, you know, actually building your own car, comes with a host of pros and cons. Specifically, Fisker has handed off the manufacturing of its upcoming EVs to partner companies Magna Steyr and Foxconn. So what distinguishes Fisker from its myriad competitors? Their path to market. Backed by the charismatic auto industry legend bearing the same name, the company is planning to start delivering its first model, the Fisker Ocean, at the end of the month. But one company that’s flown under the radar is Fisker. I’ve spilled considerable ink on California-based electric vehicle companies like Rivian, Faraday Future, Vinfast, and Tesla. ![]()
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